Privacy Policy
Your privacy matters to us. This policy explains how MarketingMix Agency Ltd collects, uses, and protects your personal information in compliance with GDPR and applicable privacy regulations.
Our Commitment to Your Privacy
At MarketingMix Agency Ltd, we are committed to protecting your personal data and ensuring transparency in our data practices. This Privacy Policy describes how we collect, use, store, and share information about you when you use our website, services, and engage with our marketing solutions.
Data Protection
Industry-standard security measures protect your information
Transparency
Clear information about what data we collect and why
Your Control
You have rights over your personal information
Last Updated
This Privacy Policy was last updated on December 15, 2024. We may update this policy periodically to reflect changes in our practices or for legal, operational, or regulatory reasons.
Information We Collect
We collect different types of information to provide and improve our services to you. The types of information we collect include:
Personal Information
- Name and contact details
- Email address and phone number
- Company information
- Job title and role
- Communication preferences
Technical Information
- IP address and browser type
- Device and operating system
- Pages visited and time spent
- Referring website
- Click-through rates and interactions
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. Our cookie practices include:
Essential Cookies
Required for basic website functionality and security
Analytics Cookies
Help us understand how visitors use our site
Marketing Cookies
Used to deliver relevant advertisements
For detailed information about our cookie usage, please refer to our Cookie Policy.
How We Use Your Information
We use the information we collect for various purposes, all designed to provide you with better services and marketing solutions:
Service Delivery
- • Providing marketing services and solutions
- • Processing orders and transactions
- • Customer support and communication
- • Account management and administration
Marketing & Analytics
- • Improving our services and website
- • Analyzing user behavior and preferences
- • Personalizing content and recommendations
- • Measuring marketing campaign effectiveness
Communication
- • Sending relevant marketing communications
- • Notifying about service updates
- • Responding to inquiries and requests
- • Processing newsletter subscriptions
Legal Basis for Processing
We process your personal data based on: Consent (for marketing communications), Contractual Necessity (for service delivery), Legal Obligations (for compliance), and Legitimate Interests (for service improvement and security).
Information Sharing and Disclosure
We understand the importance of protecting your personal information. We do not sell, trade, or rent your personal data to third parties. We may share your information only in the following circumstances:
Trusted Partners
We work with carefully selected service providers who help us deliver our services:
- Cloud hosting and data storage providers
- Email marketing platforms
- Analytics and advertising partners
- Payment processing companies
Legal Requirements
We may disclose information when required by law or to:
- Comply with legal processes
- Protect our rights and property
- Ensure user safety and security
- Prevent fraud and abuse
International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place:
Standard Contractual Clauses
EU-approved safeguards for international transfers
Adequacy Decisions
Transfers to countries with adequate protection
Binding Corporate Rules
Internal policies approved by data authorities
Your Rights and Choices
Under GDPR and other applicable privacy laws, you have important rights regarding your personal data. We respect these rights and provide mechanisms for you to exercise them:
Access & Portability
You can request a copy of all personal data we hold about you in a portable format.
How to exercise: Contact us at [email protected] with "Data Access Request" in the subject line.
Correction & Updates
You can update or correct any inaccurate or incomplete personal information at any time.
How to exercise: Log into your account or contact our privacy team directly.
Deletion Rights
You have the right to request deletion of your personal data under certain circumstances.
How to exercise: Submit a deletion request through our contact form or email.
Processing Restrictions
You can ask us to restrict processing of your data while disputes are resolved.
How to exercise: Contact our privacy team with specific restriction requests.
Communication Preferences
You can manage your communication preferences at any time:
Email Marketing
Tracking & Cookies
Data Security and Protection
We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security approach includes:
Technical Safeguards
- • SSL/TLS encryption
- • Secure data centers
- • Regular security audits
- • Access controls and authentication
Organizational Measures
- • Employee training programs
- • Confidentiality agreements
- • Incident response procedures
- • Regular compliance reviews
Ongoing Monitoring
- • 24/7 security monitoring
- • Threat detection systems
- • Regular backups
- • Vulnerability assessments
Data Breach Response
In the unlikely event of a data breach affecting your personal information, we have established procedures to:
-
1
Detect and Assess
Identify the breach and evaluate potential impact
-
2
Contain and Remediate
Stop the breach and implement security fixes
-
3
Notify Authorities
Report to relevant data protection authorities
-
4
Inform You
Notify affected individuals when required by law
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
| Data Category | Retention Period | Reason for Retention |
|---|---|---|
| Account Information | Duration of account + 3 years | Customer service and legal obligations |
| Marketing Communications | Until unsubscribed + 2 years | Consent management and record keeping |
| Website Analytics | 26 months | Website improvement and reporting |
| Transaction Records | 7 years | Tax and accounting requirements |
| Support Communications | 3 years | Quality assurance and training |
| Security Logs | 1 year | Security monitoring and incident investigation |
Data Deletion Process
When data retention periods expire or you request deletion, we follow a secure process to remove your information:
Identification
Locate all data associated with your account
Backup Removal
Delete data from backup systems
Secure Deletion
Permanently remove all copies
Confirmation
Provide deletion confirmation
Legal Basis and Compliance
Our data processing activities are based on clear legal foundations and comply with relevant privacy regulations worldwide:
GDPR Compliance
For EU residents, we comply with the General Data Protection Regulation:
- Lawful basis for processing
- Data subject rights protection
- Data Protection Impact Assessments
- Regular compliance audits
Additional Regulations
We also adhere to other applicable privacy laws:
- UK Data Protection Act 2018
- California Consumer Privacy Act (CCPA)
- Personal Information Protection Act
- Other regional privacy requirements
Regulatory Oversight
We work with data protection authorities and maintain transparency with regulatory bodies:
Registration
Registered with relevant data protection authorities
Audit Compliance
Regular third-party security and privacy audits
Cooperation
Active cooperation with data protection authorities
Frequently Asked Questions
Contact Our Privacy Team
If you have any questions about this Privacy Policy or our data practices, please don't hesitate to reach out to our dedicated privacy team.
Our Address
71-75 Shelton Street
Covent Garden
London, WC2H 9JQ
United Kingdom